The uproar over the inclusion of a corporate sponsored blog on scienceblogs resulted in a dozen or so blogs, some of which had been there for years with a sizable readership, jumping ship in disgust. Realizing what they had to lose, the management quickly backpedaled:

http://scienceblogs.com/seed/2010/07/food_frontiers.php

We have removed Food Frontiers from SB.

We apologize for what some of you viewed as a violation of your immense trust in ScienceBlogs. Although we (and many of you) believe strongly in the need to engage industry in pursuit of science-driven social change, this was clearly not the right way.

Indeed, I would hope someone got fired over this.

Other responses:

http://scienceblogs.com/obesitypanacea/2010/07/pepsico_food_frontiers.php

http://scienceblogs.com/deltoid/2010/07/repost_sugary_drinks_weight_ga.php

http://scienceblogs.com/insolence/2010/07/farewell_good_math_bad_math.php

http://scienceblogs.com/brookhaven/2010/07/a_clarification.php

http://scienceblogs.com/primatediaries/2010/07/pepsi_has_been_defeated.php

http://scienceblogs.com/bookoftrogool/2010/07/small_fry_blogging_networks_an.php

http://scienceblogs.com/mikethemadbiologist/2010/07/more_on_pepsigeddon.php

http://scienceblogs.com/pharyngula/2010/07/pepsico_has_been_expelled.php

http://scienceblogs.com/gregladen/2010/07/food_frontiers_is_gone.php

http://scienceblogs.com/classm/2010/07/failing_the_pepsi_challenge.php

http://scienceblogs.com/eruptions/2010/07/tempests_teacups_and_the_futur.php

Well done, fellow bloggers! I’m proud of you all!